Product Descriptions and Titles in Shopify

Product Description

Write about 300 descriptive words about the product, selling the product. It is important to describe the product well here so that Google knows exactly what is being sold. If there is a good description, Google is more likely to rank our link higher in search engine results - getting everyone more sales. Remember that Google can’t see the photo, it can only read the words to know what is being sold and show it to searchers.

Also think about the end consumer (e.g. the fans wearing their Bassnectar shirts to festivals) and make the description appealing to them. Entice people to buy this product right here, right now.

Search Engine Listing Preview

Click Edit Website SEO

Page Title (50-60 characters) - This is what users will click on in search results so it should be informative and use terms like “official” and “licensed.” Include the type of product it is (CD, t-shirt, etc.)

• Example: Bassnectar Official NVSB T-Shirts | Licensed

Meta description (150-160 characters) - This should read like a short advertisement for the product. Include a call to action (ask the user to click on your product link, buy official t-shirt here, download now, etc.)

• Example: Shop here for the hottest new NVSB t-shirts from the Bassnectar Official store!  High quality licensed gear for your next festival or everyday wear.
• Example: Party on with a licensed Bassnectar owl T-Shirt available up to a size XL. Shop now - available for a limited time only!

URL and Handle - It is always best to have a clean URL handle that includes important keywords. Make sure this handle does not have any special characters other than "-"

• Example: store.bassnectar.com/products/bassnectar-owl-tshirt-white